The collaboration will strengthen Navico’s presence across the UK, aligning to its global growth strategy.
Egersund, Norway – Navico, parent company to the Lowrance®, Simrad Yachting, B&G® and C-MAP® brands has announced the appointment of Aquafax as their preferred wholesaler for the UK. Under the terms of the agreement from September 1st 2021, Aquafax will distribute Navico’s recreational brands Lowrance®, B&G® and C-MAP®.
This exciting new partnership offers a great opportunity for both parties and signals Navico’s intention to expand their business within the UK. Aquafax specialise in distributing the marine industries leading brands, but until now did not offer marine electronics within their portfolio. With a network of trade branches and over 45,000 sq ft of warehouse space their well-established distribution network, superior technical support and high stock holding profile will elevate consumer experience and play an important role in strengthening the Lowrance®, B&G® and C-MAP® brands within the UK.
“We are delighted to announce our partnership with Aquafax” said Simon Claxton, Sales Director UK, Eire and Independent Distributors at Navico. “This partnership will enable us to better serve our customer base, as demand continues to grow within the marine sector. Navico offer premium brands and we feel that Aquafax are well positioned to support this. As part of the large organisation Arleigh Group, Aquafax is the UK’s leading distributor of marine equipment and we are looking forward to a long and prosperous relationship.”
“This partnership represents an exciting opportunity for both Aquafax and Navico to expand within the UK”, said Andy Davies, Group Sales Director at Arleigh Group. “Adding Lowrance®, B&G® and C-MAP® to our already broad portfolio is key to our strategy as we look to offer complete marine solutions to our customers, covering the full marine ecosystem. Demand across the marine sector continues to surpass expectations and with our industry experience, excellent customer support and comprehensive stock holding we believe this partnership will result in great success for both parties.”
Navico and Aquafax will both be present at Britain’s biggest festival of boating, Southampton Boat Show, from 10th – 19th September. For sales and technical advice stop by the Navico stand and take a look at the latest range of marine electronics and cartography from across the Navico house of brands Lowrance®, Simrad Yachting, B&G® and C-MAP®.
Southampton Boat Show
Navico is a leading marine electronics company selling products under the Lowrance®, Simrad®, B&G®, and C-MAP® brands and with 239 years of combined heritage. Navico has 2,000 employees globally and distribution in more than 100 countries worldwide. For more information, visit www.navico.com.
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